Learn what we’re all about

Our mission

Startup Bonsai was founded with a singular goal – to help small businesses succeed. Particularly those in the ecommerce space.

Not only that, but to help savvy entrepreneurs compete on a level playing field with the big guys.

We share the insights you need to build and grow your ecommerce business.

Our ethos

We’re often asked how the ‘Bonsai’ part of our brand name relates to our mission.

Businesses are like Bonsai trees in many ways. They require nurturing, finesse, and patience to grow. The process can’t be rushed.

In time, they can become something incredible but they need a helping hand.

Here’s the deal:

The best businesses – the ones that stand the test of time – require patience to build. 

If you want your business to stand the test of time, we will show you how – ethically and sustainably.

Why listen to us?

Startup Bonsai was founded by Adam Connell, a 10+ year digital marketing veteran with a strong background in delivering growth for international and multinational brands.

According to both BuzzSumo and Semrush, he’s one of the top 50 content marketers in the world.

While at his previous agency, Adam launched a new service and grew it into a 6 figure business in 3 months while juggling a full book of marketing clients. Now, he’s bringing this insight to Startup Bonsai so you can benefit from his experience.

Since launching, our team has grown to encompass other industry experts whose advice has been featured on top tier industry publications such as Forbes, CIO, HuffPost, SEJ, Content Marketing Institute, and more.

What we’re all about

We know how hard it is to start a business, especially in the competitive ecommerce landscape. We understand the endless “plate spinning” and the number of hats you have to wear as an entrepreneur.

You have important decisions to make and you have questions that need answers. This is why we invest a huge amount of resources in delivering expert-level, trustworthy, and objective content.