By now you’ve almost certainly seen the Gillette Ad. You know, the one about “toxic masculinity”.
Yes the one that has 29-million+ views in just a couple of months. The one with over 1.4-million dislikes (and counting) and a ton of controversy about the deleting of comments, removal of dislikes and the censoring of online voices.
The one that is now the 3rd most disliked video on YouTube ever.
It’s a bold title that few marketers would like to claim they own.