Question: what’s the most annoying thing about Instagram?
For me, it’s undoubtedly the way the platform doesn’t allow you to place links on individual posts and limits you to just a single link in your bio. This is a huge headache for businesses and marketers. It means we can’t drive traffic from Instagram to multiple pages at once and gives our campaigns much shorter shelf lives.
Fortunately, all is not lost — there is a workaround. All you need is an Instagram bio link tool.
Instagram bio link tools allow you to do a lot more with that single link than you might have thought possible. That’s why in this post, we’re going to be sharing, reviewing, and comparing the top 7 best Instagram bio link tools on the market.
What are Instagram bio link tools?
Bio link tools are one of the most useful Instagram marketing tools out there. They allow you to share all of your important links with your followers with just one URL.
It works like this: You use the tool’s landing page builder to build your own landing page for Instagram and then fill it with links to your other priority content and pages. The landing page you create will come with its own custom shortlink.
Now, instead of linking to each of these pages individually in your Insta bio (which isn’t possible), you just have to include that single landing page shortlink:
Once your visitors click that link, they’ll be taken to a page with a bunch of other clickable links:
See how it works?
Some of the tools also have neat additional features that allow you to better optimize your bio link, landing page, and social campaigns. These features include things like branded URLs, customizable designs, link tracking, and analytics.
Top 7 best Instagram bio link tools
Alright, let’s dive right into the list. Here are our top picks for the best Instagram Bio Link tools in 2020.
Shorby is our overall favorite Instagram bio tool on the market right now. It’s like three great tools rolled into one: a link shortener, a smart social media landing page builder, and a lead generation software solution.
The ‘SmartPage’ page builder is really intuitive and can help you to build attractive landing pages filled with your priority links, even if you’re not particularly tech-savvy.
To get started, just set up your Shorby account by creating a personalized (shor.by) URL. After that, add in the links you want to include on the landing page. This might include links to your Facebook Messenger, website, blog posts, product pages, or other social platforms.
You can take advantage of Shorby’s ‘Rich Links’ feature to embed super-clickable, good-looking links that boost your CTR.
Once you’re done with the links, you can add other visual elements like your branding elements (logo & brand name), stickers, GIFs, images, videos, and other content blocks to fill out the page. Next, beautify your page by customizing the colors of the theme, buttons, and other elements.
The final step is to add your tracking pixel. Adding in the tracking pixels allows you to retarget the people who click your links later across ad networks like Google, Facebook Ads, and Instagram. Now, just hit publish, add your personalized shortlink to your bio, and wait for the clicks to roll in!
There are a few other things you can do with your Shorby landing page too. For example, you might want to set up a dynamic content feed that automatically pulls your latest blog posts and other website updates from your RSS feed and displays them. That way, you won’t have to keep updating your IG landing page every time you create a new website post.
Plans currently start at $15 per month for the most basic option. There’s also a $29 Pro plan option and a $99 Agency plan. Paying for the more expensive options will unlock additional features like Dynamic Feeds and bag you more messenger links, Rich Links, and tracked links.
Depending on the pricing plan you’ve purchased, you’ll also get access to Shorby analytics. You can view analytics to see how many users are clicking each of your links and quickly identify the links that are performing the best. You can use this data to inform your strategy going forward.
Lnk.Bio is probably best described as a minimalist bio link tool. It doesn’t have all the bells and whistles that Shorby has and instead focuses on simplicity. It’s a simple, elegant solution to overcome the one-link limit on Instagram.
The page builder is super simple to use and allows you to get set up in literally minutes.
All you have to do is login via Instagram and authorize the app to access your profile information. It’ll automatically pull out your name and profile picture and include them as branding elements at the top of the landing page.
After that, create your links by pasting in the URL, choosing a custom name, and tapping ‘Add Link. There’s no limit to the number of links you can include, even on the Free version of Lnk.Bio. You can easily reorder the links by grabbing them and moving them around the page.
If you’d like to include any extra information, there’s also an ‘extended bio’ section at the bottom where you can add text.
Once you’re done, just hit ‘Get your URL’, copy the link, and add it to your Instagram bio. The link itself is nice and short with just 7 characters (lnk.bio) plus your unique code. Custom URLs are also available.
The only downside is there are virtually no customization options available — you’re limited to the landing page template.
That being said, I like the template. It’s simple, clean, free from distracting visual elements, and utilizes white space really well to draw your user’s attention to the links, and that’s the most important thing.
The best thing about Lnk.Bio is the price. With a completely free option and paid plans starting at $0.99 per month, it’s a lot easier on the wallet than a lot of other Instagram bio link tools.
The free version includes unlimited links but upgrading to a paid plan gets you your own custom URL and unlocks basic link tracking and stats.
Overall, I’d recommend Lnk.Bio for anyone who just wants a quick way to link to multiple URLs from Instagram and isn’t overly-concerned with branding and customization.
Linktree is another simple and effective bio link tool that looks very similar to Lnk.Bio. It’s one of the oldest tools on the market and still one of the most popular.
Like Lnk.Bio, there’s a free version and a paid option. Unlike Lnk.Bio, the free version of Linktree includes some very basic analytics. It tells you the total views and clicks for each of your links, but not much more than that. If you want to know metrics like CTRs and find out which referrer those clicks are coming from, you’ll need to upgrade to the paid plan.
The free version allows you to choose between 9 pre-designed themes when you’re building your landing page. These themes look pretty nice overall but there will be some Linktree branding on the page. To remove this, you need to upgrade.
If you opt for the paid plan, you can also take advantage of some cutting-edge tools and features like automated link scheduling, UTM parameters, integrated email and SMS opt-in forms, video links, social icons, timed ‘Leap Links’, social icons and more. You’ll also unlock tons of premium themes and advanced customization options that let you modify headers, buttons, fonts, and backgrounds.
Linktree Pro also integrates well with other software solutions in your marketing stack, like Mailchimp, Facebook, Google Sheets, Amazon, YouTube, and more.
You can add the Facebook Pixel to Linktree to retarget your visitors on Instagram, Google, and Facebook Ads.
There are only two Linktree pricing options to choose from:
- Linktree – Free
- Linktree Pro – $6 USD per month
ShortStack is a little different than the other tools we’ve looked at so far in that it’s not primarily an Instagram tool. Rather, it’s a lead generation platform and landing page builder that you can use to create landing pages for Instagram as well as your other social platforms and websites.
As such, it’s a lot more flexible than the other tools we’ve looked at so far. You have complete control over every element of your landing page and can customize the design and branding to your exact specifications.
Where ShortStack really stands out, though, is when it comes to running contests for lead generation. It can help you to design and run customizable sweepstakes, giveaways, photo competitions, hashtag contests, and any other contests you can think of. You can use ShortStack to manage entries, select winners, analyze the results, and distribute prizes.
These features enable you to execute some really creative Instagram marketing campaigns that generate huge engagement.
You can choose to embed your contest/landing pages on your own website, Facebook page, or on a standalone page, then include the link in your Instagram bio.
Other ShortStack features worth mentioning are the integrated email marketing, 60+ attractive templates, cross-platform support, and intuitive drag-and-drop editor.
You can choose from 3 monthly pricing options:
- ShortStack Business – $99 per month
- ShortStack Agency – $199 per month
- ShortStack Brand – $499 per month
Leadpages is another dedicated landing page builder that you can use to create a multi-link Instagram landing page.
It’s a more advanced solution than tools like Shorby and Linktree and comes with a complete suite of conversion marketing tools. You can use it to make everything you need to generate leads, including standalone landing pages for all your social media accounts, pop-ups, alert-bars, websites, and opt-in texts.
The drag-and-drop website builder makes it easy to create a really professional-looking, mobile-responsive landing page using preloaded templates with plenty of customization options and unlimited changes.
As well as your priority links, you can also add widgets to the page to include interactive elements like videos, CTA buttons, in-line opt-in forms, countdown timers, social sharing buttons, checkouts, and more on your pages.
Once you’re done, Leadpages will even analyze the elements on your page to estimate how well it will convert and give you advice on how to improve. As soon as you’re finished, you can publish your landing page and link to it on your Instagram profile.
If you like, you can make two versions of your landing page and compare how well they convert using the integrated A/B split testing feature.
The metrics dashboard shows you all the data you want to know, including metrics like views, clicks, conversions, conversion rates, and more. Overall, I’d recommend Leadpages for anyone that’s serious about marketing on Instagram and wants something more advanced.
Here are the different monthly plans you can choose from:
- Standard – $37 per month
- Pro – $79 per month
- Advanced – $321 per month
There’s also a free trial available if you want to try before you buy.
Next up, we have Milkshake, a tool that lets you set up a stunning Insta website on your mobile in minutes. No laptop? No problem, just download the Milkshake app on the App Store or Google Play and you can set everything up from your mobile device.
The creators of this link-in-bio tool really seem to understand the Instagram platform and what mobile users want. The website you create with Milkshake is laid out like Instagram stories.
Rather than just scrolling through a boring list of links, users can ‘swipe’ across the screen to open up different pages (or ‘cards’) and browse through all your links and content just like they would on Instagram. The similar layout to Instagram offers a seamless transition once they tap that bio link and provides a much more interactive experience for your followers.
You can customize each of your cards with your brand colors and images, access analytics and insights, connect with your customers with integrated email and messenger features, and even include buy buttons that link to your sales pages.
And the best part? It’s completely free!
Last but not least, we have Campsite. This is another super simple landing page builder tool that follows a similar layout to Linktree, Shorby, and Lnk.Bio.
You can include unlimited links on your custom landing page, edit colors and fonts to align with your branding, and add your social accounts.
If you connect it with your Instagram account, it’ll automatically pull images from your feed to go with each of your links. Alternatively, you can design your own images to include in your links or in an image carousel and upload them. Campsite integrates with Canva to make this easy.
Another neat feature of Campsite is link scheduling, which allows you to specify when certain links should go live on your Campsite profile in order to better coordinate your campaigns.
- Campsite Free – $0 per month
- Campsite Pro – $7 per month
Benefits of using Instagram bio tools
If you’re wondering whether one of the paid tools is really worth the investment, the answer is almost certainly yes. Here are just a few of the benefits of using Instagram bio tools.
Without an Instagram bio tool, your campaigns will have shorter shelf lives. Every time you launch a new campaign promoting a different URL, you have to change out your bio link, thus cutting off any traffic from your previous campaign. With a bio link tool, this isn’t a problem, as you can run multiple campaigns in tandem.
You can use your Instagram bio link tools to set up different links and promotions targeted at different buyer personas for more targeted campaigns.
Improved CTR & conversions
Bio link tools can help you to improve key performance metrics like click-through and conversion rates. Giving your audience more links to choose from means they’re more likely to click through and convert.
It’s not just about pushing traffic to your content or sales pages, you can use your Instagram landing page to cross-promote your other social pages too. Many Instagram bio link tools allow you to include links to your Facebook page, Twitter profile, and other social platforms on your branded landing page.
More affiliate opportunities
Bio link tools allow influencers and affiliate marketers to take advantage of more affiliate opportunities. You can add multiple affiliate links to your landing page at the same time so you never miss out on a referral opportunity.
A lot of bio link tools offer advanced customization options so you can include brand logos, images, and colors on your landing page to help with your branding efforts.
That concludes our guide to the 7 best Instagram bio link tools. If you’re still not sure which to pick, don’t worry too much about it — you can’t go wrong with any of the tools on this list.
That being said, if you just want a good all-round Instagram bio link tool, I’d definitely recommend Shorby. For serious Instagram marketers and anyone who wants a more advanced solution, I’d recommend Leadpages. And if the design/look of your Insta landing page is the most important feature to you, I’d recommend Milkshake.