You’re a marketer. You need to connect with your audience. And you need to do it in the most efficient way possible.
On the Internet, a big part of doing that is landing pages. But you can’t do your job if you have to wait for a developer every time you want to launch a new landing page or test a new variant.
That’s where drag and drop landing page builder tools make your life a whole lot easier. These tools give you a code-free interface to quickly spin up and test new landing pages as needed.
That means less time wasted waiting for a developer and more time connecting with new customers.
But before that can happen, you need to find the right landing page tool for your specific needs. To help, I’ve rounded up eight of the best landing page tools for serious marketers.
Let’s jump right in so that you can have your first landing page up in no time.
The best landing page builders for serious marketers
While Leadpages has slowly evolved from a pure landing page tool into a full-service lead generation tool, its roots still remain in landing pages.
Leadpages speeds up your landing page development workflow by offering a user-friendly, code-free drag and drop landing page builder.
Beyond that drag and drop editor, you can also:
- Run split tests
- View analytics, including conversion rate
- Have Leadpages host your landing page and/or downloadable assets
- Integrate with email marketing services, webinar tools, CRMs, payment gateways, and more
With a recent update, you can actually use that same drag-and-drop approach to build your entire website – not just landing pages. However, this post is about landing page builder tools, so I’ll mostly focus on the landing page angle.
Finally, beyond helping you build landing pages and entire sites, Leadpages also includes other tools that can help you create:
- Stylish notification bars that promote offers, grow your email list, and more
- Lightbox popups called Leadboxes (either standalone or as part of one of your landing pages)
- Facebook ads
- One-click signup links for your email list or webinar (called Leadlinks)
Creating a landing page with Leadpages
To save time, you can start from one of Leadpages’ many pre-built templates for various niches/uses. For example, in the screenshot below you can see templates for everything from:
- Product giveaways
- Webinar signup
Or, if you’ve got an eye for conversion-optimized design, you can always build your landing page from a blank slate.
Once you choose your starting point, you use a grid-based drag interface to build and tweak your landing page.
Leadpages includes widgets for basic design elements – like buttons and images – as well as more advanced elements – like forms and social share buttons.
For each element, you get detailed configuration options to control styling and functionality:
You can also set up two-step opt-ins by linking to a Leadbox.
For every form, you can easily connect to your favorite email marketing service. And Leadpages also includes prebuilt widgets to help you create a checkout page if you want to directly sell a product.
Then, once you’re happy with everything, you can publish your landing page and either:
- Let Leadpages handle hosting everything (including any lead magnets or other downloadable assets)
- Import your landing page to your own domain, including a simple WordPress plugin (you can still have Leadpages host your assets, of course)
To help you optimize your landing page’s conversion rate, Leadpages then makes it easy to spin up a split test just by clicking a few buttons. You can create as many variants as needed and distribute traffic in whatever proportion you desire.
Leadpages pricing + how to get
Leadpages’ cheapest Standard plan starts at $25 per month (billed annually). However, for access to A/B testing and other important features, you’ll likely want at least the Pro plan, which starts at $48 per month (billed annually).
At a high level, there are a lot of core similarities between Leadpages and Instapage.
Like Leadpages, Instapage helps you create your landing pages using a visual drag and drop interface. And it also includes easy split testing and a bevy of integrations to help you connect to all of your other favorite services.
A few of the bigger differentiating features between Instapage vs Leadpages would be:
- Instapage has more collaboration features, which is great for teams
- Instapage’s drag and drop editor is free-form. That is, you can move elements anywhere you want, whereas Leadpages still forces you to stay within its grid system
Instapage also offers some other more advanced features on higher tier plans like:
- Dynamic text replacement (helps reduce your bounce rate)
- Heatmap analytics in addition to regular conversion rate analytics
Creating a landing page with Instapage
Like Leadpages, Instapage lets you spin up a landing page from either a blank template (or wireframe) or a pre-built template:
You can then edit your template using true drag and drop. Each element can be further styled. And for certain elements – like forms – you can set up integrations with other services in this interface.
One of the nice things about Instapage is that it lets you apply the same level of detail to the mobile version of your landing page. While pretty much every landing page tool is responsive these days, not every tool lets you actually make edits directly to the mobile version of your design:
And you can even create split test variants before you go to publish your landing page.
If you’re a marketer working in a team, you’ll love that, before you publish, you can enter Comment Mode to either:
- Make comments for your colleagues to view
- Send a preview link to your colleagues so that they can give you feedback
Features like this one are why Instapage really makes a great option for marketing teams.
Instapage pricing + how to get
Starting at $69 per month (billed annually), Instapage is a step up in price. Additionally, if you want access to A/B testing, you’ll need the $99 per month Optimizer plan.
Like the previous two tools, Landingi is another drag and drop landing page builder tool that eliminates code from your landing page development process.
Its landing page outputs are fully responsive and Landingi can either host your landing page for you or integrate into your own website. You can also:
- Connect to external tools like MailChimp, HubSpot, SalesForce, and lots more
- View analytics
- Create A/B split tests
And one feature that stands out from Leadpages and Instapage is Landingi’s lead management tool. This is essentially a “tiny CRM” that lets you view important information about each lead – like keywords and time spent on different pages – right from your Landingi interface.
Creating a landing page with Landingi
Landingi gives you 100+ templates to base your landing page designs on. Or, you can always start from scratch.
Then, you can build and edit your landing page’s elements using the drag and drop editor:
A few nice things about this interface are that you can:
- Copy or move elements or sections between different landing pages
- Invite other team members to collaborate and comment on your design
And like the other tools, you can also quickly spin up and analyze A/B tests.
Landingi pricing + how to get
Starting at just $29 per month for its Create plan (paid annually), Landingi is competitively priced. Like the previous two tools, though, you’ll need at least the $49 per month Automate plan if you want access to A/B testing and other more advanced features.
4. Thrive Optimize + Thrive Architect
Up until now, all of the landing page tools I’ve featured have been platform-agnostic. That is, no matter what your website is built on, the tools can help you create a landing page.
A stack of Thrive Optimize/Thrive Architect changes things up with the fact that they’re both WordPress plugins. The benefit of this approach is that it manages to still give you a significant amount of flexibility while coming in at a much more affordable price point (with no ongoing fee).
The potential downside, of course, is that you have to use WordPress. So if that’s a dealbreaker, you’ll probably want to skip the rest of this section.
If you’re on team WordPress, here’s how the stack works:
- Thrive Architect is a drag and drop WordPress page builder that comes with 100s of prebuilt landing page templates. You can use it to create some surprisingly complex landing pages and connect to popular email marketing services.
- Thrive Optimize makes it easy to A/B test the pages that create with Thrive Architect and view conversion rate analytics.
Creating a landing page with Thrive Architect and Thrive Optimize
To build your landing page with Thrive Architect, you can either start from a variety of themed templates or a blank slate:
Then, you can use the drag and drop interface to add elements, change styling, and lots more:
Once you’ve built your landing page, Thrive Optimize lets you create one or more test variants and divide traffic as you see fit.
You can even automatically declare a winner after a certain statistical confidence level is reached.
Thrive Architect/Thrive Optimize pricing + how to get
You can purchase a bundle with both plugins for $127 for a single site license. The big bonus is that’s a one-time cost. You get unlimited updates, though you only get one year of support.
For that reason, this duo is definitely the most affordable option on this list.
As its name suggests, Clickfunnels is a tool that helps you create your entire sales funnel (which means a few different landing page designs).
If you just want one-off landing pages, that means it might not be a great fit. But if you do want something that can help you create and optimize an entire funnel, Clickfunnels is a pricey, but effective, way to do it.
Creating a landing page with Clickfunnels
Whereas the other tools give you templates for individual landing pages, Clickfunnels gives you templates for entire funnels:
Inside each funnel template, you can choose a style that you like and then edit further using a basic drag and drop editor. You can also sync up to external tools to use your own preferred email marketing service or shopping cart.
Clickfunnels pricing + how to get
Clickfunnels starts at $97 per month, though you can get a discount if you opt for annual billing.
Like the others, Wishpond helps you create responsive landing pages using drag and drop, from either a blank page or 100s of pre-built templates.
You can also:
- Easily create A/B tests
- Integrate with popular external services
Beyond landing pages, though, Wishpond offers more of an all-in-one approach that differentiates it from many of the other tools. Here are some of those features…
- It has a special focus on contests and promotions to help you generate leads and get shared more on social media.
- You can run automated email marketing campaigns, including a drag and drop email builder.
- It includes a lead management interface that lets you track leads, segment them into lists, and see which pages each lead visits/converts on.
Creating a landing page with Wishpond
Like the others, you can start by choosing a template or using a blank slate. Then, WIshpond’s drag and drop editor helps you tweak text, change styling, and add/remove elements:
You can also launch an A/B test from the same interface and choose where to publish your landing page.
Wishpond pricing + how to get
Wishpond’s Starting Out plan offers landing pages, social contests, popups, and email campaigns for just $49 per month (though there’s a 1,000 lead cap).
If you want A/B testing, though, you’ll need at least the $99 per month Everything You Need plan.
Founded all the way back in 2009, Unbounce is one of the older landing page builder tools out there. It brands itself as “the conversion platform for marketers”. And while a good chunk of that platform is the landing page builder, Unbounce also branches off into popups and sticky bars as other tools to help you improve your conversion rate.
This post is about landing pages, though, so let’s focus on that. Unbounce’s landing page builder tool offers:
- Drag and drop editing
- Templates that include what Unbounce advertises as “an industry-specific series of templates that was created using AI analysis of over 64,000 landing pages and 74 million visitors”
- Tons of integrations for external services
- Dynamic text replacement for better message match between your landing page and audience
Creating a landing page with Unbounce
Unbounce follows the same basic formula as the other tools, which is why I’ve been keeping these sections briefer!
You choose a template (or a blank slate). Then, you use Unbounce’s drag and drop builder to make things your own:
You can then:
- Duplicate the page to quickly create variants
- Connect to your stack of external tools
- Configure dynamic text replacement
Unbounce pricing + how to get
Unbounce’s cheapest Essential plan starts at $79 per month (billed annually). While that plan does still include A/B testing, it limits you to 75 landing pages and 8 popups/sticky bars.
Launchrock, part of the startups.co platform, is a bit of a twist on landing page creation. This is evident in its branding, where the Launchrock marketing team calls it “a site builder dedicated to early customer acquisition.”
That branding makes it pretty niche as far as landing page tools go, but if you are still just getting started, it can help you launch your online presence in a unique way.
See, beyond helping you create lead generation pages, Launchrock includes a built-in audience of over 21 million users that you can reach as part of its viral platform.
That audience, in combination with its block-based WYSIWYG builder, is what makes Launchrock unique.
Creating a landing page with Launchrock
To get started, you can build your page using the aforementioned editor:
Then, Launchrock helps you build an audience by leveraging social sharing and providing detailed analytics for all your traffic/visitors.
Launchrock pricing + how to get
Launchrock is free. There is a paid plan to remove Launchrock branding and allow custom HTML/CSS. But if you’re ok with operating on a Launchrock subdomain, it’s 100% free.
Tips for choosing the right landing page tool
Look – as a marketer, you likely have very specific needs, so I’m not going to try to shoehorn you into a single tool.
A few tips to help you choose the right tool would be:
- Not all drag and drop builders are equal. Some still force you to abide by a grid, while others give you true design freedom. Consider which is best for you.
- Look at the integrations. While most of these tools offer lengthy integration lists, oftentimes the available integrations change between each pricing tier. Make sure that the tool has your needed integrations at a tier that fits your budget.
- Consider the templates. Some tools have different “aesthetics” for their templates. Unless you’re going to build everything from scratch, make sure you like how they look.
Beyond that, I’ll also try to highlight some of the unique differentiators for each tool. This is just a quick bullet list – but hopefully, it can further help to point you in the right direction:
- Leadpages – Affordable and includes other tools like Leadboxes and Leadlinks.
- Instapage – Great team collaboration features and flexible mobile design options.
- Landingi – Affordable and includes a lightweight CRM.
- Thrive Optimize – One-time fee (most affordable). But only works on WordPress.
- Clickfunnels – Helps you create entire funnels.
- Wishpond – More of an all-in-one approach with contests, email builder, and popups.
- Unbounce – Offers popup + sticky bars as well as dynamic text replacement.
- Launchrock – Not as flexible, but has a huge built-in audience and is free (on the branded subdomain).
Many of these tools also offer free trials, so you can play around with each to find the best fit for your marketing efforts. Give ’em a try and start creating awesome landing pages ASAP!
Disclosure: This post contains affiliate links.