The Best WordPress Landing Page Plugins To 3x Your Conversions

Best WordPress Landing Page Tools For WordPress

Marketing is one of the most important aspects of business you can master as an entrepreneur.

After all, you can truly maximize your conversions while spending less when you use the right sales technique.

No matter which technique you use, a landing page will always be part of it. A landing page is an independent web page designed to market a specific product, event or company.

It typically features a sleek design and content structured in a way that increases conversions of the product being marketed. And the focus is 100% on your offering – no distractions.

There are a number of different tools marketers can use to build landing pages without ever writing a single line of code. These tools use beautiful templates and intuitive drag-and-drop interfaces that get the job done quick.

We already have a post rounding up the best landing page tools available at the moment. In this post, we’re going to veer to the side a little and round up the best landing page plugins available for WordPress.

Let’s get into it.

1. Thrive Architect + Thrive Optimize

Thrive Architect is a frontend, drag-and-drop page builder plugin. Thrive Optimize is a split-testing plugin. They’re both available for WordPress, and they’re both developed by Thrive Themes.

With Thrive Architect, your landing page has access to…

  • 270+ templates
  • Opt-in forms to generate leads
  • Customizable buttons for calls to action
  • Testimonials
  • Pricing tables
  • Countdown timers
  • Cutting-edge styles
  • 30 integrations

When you pair Thrive Architect with Thrive Optimize, you add…

  • Split testing
  • One-click page duplication
  • Three conversion goals to track
  • Detailed reports for campaigns
  • Automation
  • Unlimited tests

Creating a landing page with Thrive Architect and Thrive Optimize

The simplest way to create a landing page with Thrive Architect is to start with a pre-built landing page template.

thrive architect templates

This is a completed design and only requires you to switch out its content for your own and change a few styles. You can also add to the design and rearrange elements.

thrive architect editor

If you’re not keen on any of the pre-built designs, you can start from scratch. Either way, you can create a complete landing with the tool’s user-friendly frontend editor.

Once you’re finished, you can duplicate the page with Thrive Optimize. This will allow you to create a second variation to test against the original.

Each page will be distributed evenly among your visitors. Whichever page performs best is declared the “winner.” The “loser” gets eliminated and is deleted automatically.

Thrive Architect/Thrive Optimize pricing + how to get

You can purchase these plugins bundled together for as low as $127 for a single site license. This license comes with one year of support but a lifetime of free updates. Support can be renewed for a “small fee.”

Get Thrive Optimize / Architect Bundle

2. Elementor Pro

Elementor took WordPress by storm when it launched in 2016. It did this by offering a fully-fledged frontend visual editor entirely free of charge. The developers have launched a premium version since then, and it’s near perfect for marketers.

Specifically, it offers…

  • 200+ premium templates
  • Opt-in forms
  • Calls to action
  • Testimonials
  • Pricing tables
  • Countdown timers
  • State-of-the-art styles
  • WooCommerce builder with 18 widgets
  • 20+ integrations

As far as integrations go, Elementor Pro is only compatible with a small handful of email marketing services right out of the box. Thrive Architect, in contrast, integrates with over 20. Plus, Elementor does not have split testing capabilities.

Creating a landing page with Elementor Pro

Elementor Pro is designed to work with any theme. Similar to Thrive Architect, you can start with one of the dozens of dedicated landing page templates it offers.

elementor pro templates

From here, you can edit the content, change a few styles, and remove or add elements with the plugin’s frontend editor.

elementor pro editor

You can also start with a blank page. Either way, Elementor Pro will allow you to design a full landing page optimized for conversions.

Elementor Pro pricing + how to get

Elementor Pro is available for as low as $49 for a single site license. One year of support and updates are included. A 25% discount is offered on renewals.

Get Elementor Pro

3. Leadpages

The Leadpages of today is a powerful lead generation software you can use to increase your conversions in several ways. Before this, it was one of the most widely used landing page tools in the industry, and it still offers these types of features today.

Unlike the first two tools, Leadpages is not a dedicated WordPress plugin. It does integrate with the CMS, but it’s not the only platform it’s available for.

Regardless, here are a few features it offers for landing pages:

  • 150+ landing page templates
  • Drag-and-drop editor
  • Pop-up forms called “Leadboxes”
  • Customizable calls to action
  • Lead magnet hosting and delivery
  • Testimonials
  • Pricing tables
  • Countdown widget
  • Well-designed styles
  • 40 integrations

To help increase conversions, Leadpages offers the following:

  • Split testing
  • Checkout form on landing pages or pop-up forms
  • Facebook automation
  • Reports and analytics

Creating a landing page with Leadpages

Leadpages isn’t a dedicated page builder, so each and every one of its templates are designed as high-converting landing pages.

leadpages templates

You can start with one of these templates, but there’s also a blank template that allows you to start from scratch.

As for the building process, the most important element you can implement is a two-step opt-in form called a “Leadbox,” which appears as a pop-up.

leadpages editor

Keep in mind, Leadpages allows you to integrate lead magnets with your forms to help you convert visitors into leads. The service hosts and delivers the files for you.

As for publishing, Leadpages hosts your pages for you, though you can display them on your website via the WordPress integration. They’ll load from Leadpages’ server.

Once your page is published, you can use the service’s built-in split testing features to optimize your campaign.

Leadpages pricing + how to get

Leadpages is available for as low as $17/month when billed for two years. However, the cheapest plan that includes split testing is available for as low as $42/month. Keep in mind these prices include hosting.

Get Leadpages  Get a 14-day free trial of Leadpages

4. Beaver Builder

Beaver Builder is another dedicated frontend page builder plugin. It does technically offer a free version, but its features aren’t suitable for landing pages. We’ll be focusing on the premium version as such.

Beaver Builder is well loved by the developer community in WordPress mainly due to the fact that it doesn’t rely on shortcodes as many other page builders do.

For marketers, Beaver Builder offers…

  • 30+ templates
  • Opt-in forms
  • Call-to-action module
  • Testimonials
  • Pricing tables
  • WooCommerce module
  • Stunning styles
  • 20+ email marketing integrations

Beaver Builder is most comparable to Elementor Pro since it doesn’t offer split testing features. For landing pages, the main benefit it holds over Elementor is its ability to integrate with far more email marketing services.

Creating a landing page with Beaver Builder

You probably noticed how few templates Beaver Builder offers when compared to the other tools on this list.

That number gets even smaller when you look at the number of dedicated landing page templates it offers, which is just over 15.

beaver builder templates

It should not be a deal breaker for you. These templates are well designed and use highly-optimized layouts. Of course, you can also start with a blank template.

Editing existing content and adding/removing elements is easy with the plugin’s frontend editor.

beaver builder editor

By the end of it, you’ll have a completed design that guides the visitor through your page and converts them via calls to action and opt-in forms.

Beaver Builder pricing + how to get

Beaver Builder is available for as low as $99. This price includes unlimited site licenses and one year of support and updates. A 40% discount is offered on renewals.

Get Beaver Builder

5. OptimizePress

OptimizePress is most comparable to Leadpages, but it’s exclusive to WordPress. It’s essentially a page builder plugin designed specifically for landing pages and marketing.

Here’s a round-up of the main features it offers to marketers:

  • 300+ landing page templates
  • Thank you pages
  • Powerful opt-in forms
  • Split testing
  • Reports and analytics
  • Testimonials
  • Countdown timers
  • Pricing tables
  • Beautiful styles
  • 60+ integrations

OptimizePress calls itself a “3-in-1 toolkit for marketers.” This is because it offers features for every step of the marketing process.

They are attracting potential customers, turning potential customers into leads and turning leads into actual customers.

Creating a landing page with OptimizePress

Although OptimizePress is not a dedicated page builder plugin, you’ll create landing pages in a similar way. Its services are broken down into three plugins, which you can download from the members’ area after purchasing a membership.

The page builder plugin is called LiveEditor. With LiveEditor, you’ll start with one of OptimizePress’ many landing page templates, though its sales page templates will work as well.

optimizepress templates

The editor is a touch more tedious than the others on this list. This is due to the fact that despite it being a “live” editor, you still need to open your page in a new tab to test changes to certain elements, such as calls to action.

Other than that, it’s still an intuitive editor capable of building stunning designs optimized for conversions.

optimizepress editor

You can optimize your campaigns with two-step opt-in forms, Thank You pages, split testing and analytics.

OptimizePress pricing + how to get

OptimizePress is available for as low as $97 (Core) with basic features and $197 (Publisher) with advanced features, such as split testing. These prices come with one year of support and updates.

Support and updates can be renewed for $39 for Core and $59 for Publisher.

Get OptimizePress

6. Instapage

Instapage is a direct competitor of Leadpages. They offer much of the same features when it comes to building and optimizing landing pages. They even integrate with similar services, such as Facebook Ads and Google Adwords.

Also similar to Leadpages, Instapage integrates with a variety of different CMS’s. It integrates with WordPress via a free plugin you can install through the admin area.

Here are a few ways it sets itself apart from Leadpages:

  • Landing pages for Google AMP
  • Real-time collaboration with team members
  • Heatmaps to pinpoint what is and isn’t working
  • Dynamic text replacement that reduces bounce rate by showcasing targeted content based on location, device and more
  • More enterprise solutions

Instapage is also entirely focused on landing pages while Leadpages has branched out to focus on additional solutions, such as sales.

Creating a landing page with Instapage

You can start out with one of Instapage’s 200+ landing page templates. They’re organized by the types of campaign they’re optimized for, such as “lead generation,” “two-step” and “thank you.”

instapage templates

Instapage offers one of the most permissive drag-and-drop editors on this list. Instead of forcing you to conform to specific zones that require several settings to expand, Instapage’s elements can be moved freely.

instapage editor

You can invite team members to collaborate and optimize campaigns with split testing, heatmaps and dynamic text.

The building process takes place within Instapage’s UI. You’ll “push” the page to WordPress to publish it there, though it’ll still be hosted by Instagage via Amazon Web Services’ cloud servers.

Instapage pricing + how to get

Instapage is available for as low as $99/month when paid annually, making it a much more expensive solution than Leadpages. AMP landing pages and real-time collaboration are available through custom enterprise solutions.

Get Instapage  Get a 14-day free trial of Instapage

Tips for choosing the right landing page tool

Each tool does things a little differently than the next, but they’re all capable of helping you create optimized landing pages.

Here’s a quick breakdown of a few features to look out for:

  • Integrations – Make sure the tool you choose has integrations for the services you use in marketing campaigns.
  • Templates – For quick publishing, choose a tool that has a few templates you’d use with minimal editing.
  • Optimization – Choose a tool that has split-testing built-in if you don’t want to rely on third-party solutions.
  • Hosting – Decide whether or not the advanced marketing features of Leadpages and Instapage are worth the extra cost of hosting your pages with them. Speaking of…
  • Price – Choose a tool that fits your budget.

Lastly, here’s a breakdown of each tool’s most notable feature to help you even further:

  • Thrive Architect/Thrive Optimize – Built-in split-testing at an affordable price.
  • Elementor Pro – Most affordable at $49 for your first year and 25% off every year thereafter.
  • Leadpages – Most advanced tool on this list for the price it offers, but may be overkill for users who only need the occasional landing page.
  • Beaver Builder – Fantastic page builder that integrates with several email marketing services.
  • OptimizePress – Most powerful WordPress-centric solution on this list.
  • Instapage – Great option for teams and large businesses.

All in all, the best landing page tool is subjective and entirely dependent on your needs. In short, it’s the one fits your budget and allows you to increase your conversions with the least amount of effort.

Lyn Wildwood

Lyn Wildwood is a freelance blogger for hire and avid WordPress user. She loves sharing new tips on WordPress, blogging, and online business as a whole.

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